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digital marketing news

Committee Recommends Digital Competition Act To Reign In Big Tech Firms

Posted on December 22, 2022 by Alok

To address anticompetitive behaviors in the realm of digital markets, a Parliamentary panel has put forth recommendations today, proposing the implementation of proactive regulations, the identification of systemically important digital intermediaries (SIDs), and the enactment of a new digital competition law. The committee has urged digital market entities to refrain from engaging in practices such as “anti-steering,” “deep discounting,” “self-preferencing,” and “search & ranking preferencing” that could adversely impact market competition. These proposals are outlined in the report on ‘Anti-Competitive Practices by Big Tech Companies’ presented by the Standing Committee on Finance in Parliament. The recommendations are a response to

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Data of 6 Lakh Indians Stolen, Sold on Bot Markets So Far; Around 50 Lakh Users Affected Globally, Study Shows

Posted on December 8, 2022 by Alok

Approximately five million individuals worldwide have fallen victim to data theft and subsequent sale on the bot market, with India being the most severely impacted country, accounting for around 600,000 cases, as reported by NordVPN, one of the world’s largest VPN service providers. Bot markets serve as platforms where hackers can sell stolen data obtained through bot malware on victims’ devices. NordVPN’s study, conducted by Nord Security in Lithuania, revealed that the pilfered data comprised user logins, cookies, digital fingerprints, screenshots, and various other information. The average cost for an individual’s digital identity was estimated at Rs. 490. Tracking data

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Paytm Slumps To Record Low As Macquarie Flags Risk From Jio Finance

Posted on November 22, 2022 by Alok

On Tuesday, One 97 Communications, the parent company of the digital services brand Paytm, experienced a significant decline, plummeting over 11% to reach a record low of Rs 474 on the Bombay Stock Exchange (BSE). Analysts attribute this downturn to reports indicating heightened competition in the fintech sector, particularly with the entry of Jio Financial Services, a venture of Reliance Industries set for demerger and listing. According to Macquarie Research cited by Business Standard, Jio Financial Services could potentially become India’s fifth-largest financial services firm. Analysts, including Prashanth Tapse, Research Analyst and Senior Vice-president- Research at Mehta Equities, noted the

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